After reading Iverson's bland reading about gesture and speech the only thing idea that really stood out to me was the idea of "segmented strategy". Segmented strategy is what the blind in the experiment used to move about the course. They used subdivisions to break up the course and make the path more familiar and easier to follow. This strategy was rarely used by the children who were blindfolded. Thinking further I realized just how much this segmented strategy is used in our daily lives. We are constantly categorizing and dividing information we take in. Since many of us are going into communication design fields after Pratt, I thought I'd share some advertising strategies fueled by this idea of "segmented strategy". I found this article about marketing that actually claimed segmentation is the the key to winning the customer over. For advertisers the first thing you need to do is really classify who your target audiences are, and segment them into various groups. Companies also use segmentation to prioritize new development efforts and customize marking programs to be most effective to their consumer's needs and wants.
Five major segmentation strategies are (1) behavior segmentation, (2) benefit segmentation, (3) demographic segmentation, (4) geographic segmentation, and (5) psychographic segmentation.
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